The Requirement of CRM in Hotel Industry if not more is as important as CRM’s essential in any customer-driven business. Customer satisfaction plays a significant role in any occupational. It is the customer’s comment about a product or service that governs its success and translates into the income for the corporation. This is specifically true for service-based businesses like hotels, tourism or transport industries. All fruitful industries in the world today flourish on customer relations rather than the quality of their products. It is vital to identify, create and maintain a loyal customer base in today’s competitive market.
Some of the main features of VS Hotel CRM are explained below: